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Steelite Sets Sights on Central and Eastern European Growth

4 March 2011

The CEE nations are Steelite's fastest growing market with the hotel industry set to rapidly develop as nations such as Poland gear up for the 2012 soccer European Cup and Russia's 2018 World Cup.

To ensure we capitalise on these golden opportunities, this week we welcomed 25 visitors from nine of the most influential tableware distributors from the former Eastern bloc.

The guests from Russia, Poland, Bulgaria and other countries arrived on Wednesday (2nd March) evening and began with a traditional pub night at the Plough, Etruria followed on Thursday by a fact-finding mission at the factory where up to half a million pieces of ware are produced each week.

Guests toured the factory to see how technologically advanced we are, the excellent quality assurance of Steelite ware with its lifetime guarantee, as well as looking at our inspirational design. Visitors also had the opportunity to see the famous 'bus jacking' stunt - where a London double decker bus is balanced on just four Steelite mugs to demonstrate the strength and durability of the 'Made for Life' brand.

During the visit there were demonstrations of work being done to minimise the environmental impact of our ware which is up to four times more durable than certain inferior quality tableware.

Jonathan Shepherd, Continental Europe Sales Manager says "We have already invested heavily in developing the region: for example, literature is produced in Russian, Bulgarian and Polish and a video about the factory is currently being made in Russian. Now we have ambitious growth plans for a region which offers amazing opportunities in the coming years."